UBS is a full-scale e-commerce website built from scratch for a cosmetics retailer that serves both B2C and B2B clients. The main goal was to design a modern platform that makes purchasing easy for regular customers while optimizing the shopping experience for wholesale buyers working with large product volumes. Beyond UX and UI design, I also contributed to the creation of the brand's mascot - an element that brings warmth and personality to the website, helping UBS stand out in a competitive beauty market.