ESA-Tech

Dartc Group

Apex Inc.

2023

Apex Inc.

Overview

ESA-tech is a multi-category e-commerce platform built for the German market, focused on delivering a fast, clear, and reliable shopping experience. The project went through several major design iterations, each aimed at improving usability, structure, and visual clarity for customers navigating a wide range of technical products. I worked on full-cycle UX/UI design — from building the information architecture and product navigation to refining the interface across multiple redesigns. The goal was to make the platform easier to browse, faster for customers to make decisions, and more competitive in a demanding European e-commerce space.

Results

ESA-tech now feels faster, clearer, and easier to use — especially for customers exploring detailed technical products. Through multiple redesign cycles, the platform achieved a more confident visual identity and a better-structured shopping flow, contributing to stronger usability and a more competitive market presence.

" Design is not just what it looks like and feels like. Design is how it works "

— Steve Jobs

CHUMAK

" Design is not just what it looks like and feels like. Design is how it works "

— Steve Jobs

CHUMAK

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